Since your first introduction to people is often your business card, you want it to stand out-to make a statement about you and your business. Adding photography to the inverse side of your business card is an excellent way to say, “Hey, look at me. I’m different and willing to go the extra mile just to get you to notice me.
Imagine what I can do to get you and your business noticed!” Below you’ll find three easy ways for your business cards to make the right kind of first impression.
Show York Work
Whatever your business, a picture is still worth a thousand words. Consider showing an exceptional example of your work on one side of the card. Ask your printer to price three variations of a photo on one side of the business card. That way, you can have several batches of business cards, and you can pull the appropriate one when you hand your card to someone. It’ll cost a bit more to add photography to your prints, but it’s an investment in your future. One new client will more than make up for your investment.
Include Your Specialties
Suppose you’re a photographer, but you deal exclusively in portraits or weddings, or whatever. Don’t be shy. If you specialize in certain areas, include those areas in which you specialize on your business card. You’ve just qualified anyone who follows up with you, and you’ve saved time by qualifying prospects. Remember: Time is money.
In addition to address and phone number, it’s now mandatory to include your website URL and your email address. Some people even include their Facebook and Twitter contact information, but it’s not (yet) mandatory. If your business is Web-related, list them.
Go Gloss
If you add a photo to your cards, ask for a glossy finish on the side with photo. Photos look better with a glossy finish and the coating reduces fading. The side with your information should have a matte or silken finish so that prospective customers can write on the card.
When it comes to business cards, making a statement matters. One great way to do that is to showcase your work visually and to use a high-quality printer who will assist you in selecting the appropriate paper and finish as well as supplying you with a world-class print job.
Keep these tips in mind and you will have gorgeous cards to promote your photography business with.
